Real clients. Real strategies.
Measurable results.

Audience segmentation

Split campaigns into three distinct audiences: (1) NRI buyers — Indian diaspora in UAE, UK, USA, Canada using income + interests targeting; (2) HNI domestic buyers — 35–55 age, luxury lifestyle interests; (3) Investor segment — people who had visited competitor real estate sites.

Creative by audience intent

NRI campaign: video ads showing lifestyle and investment ROI. HNI campaign: property walkthrough video + developer credibility. Investor campaign: direct ROI comparison vs. mutual funds.

Lead qualification funnel

Replaced the standard form with a 4-step qualifying form (budget range, timeline, property type, employment status). Reduced unqualified leads by 64% while maintaining volume.

Retargeting sequences

Built 30-day retargeting that served different content based on depth of engagement: site visitors saw property highlights; video viewers saw testimonials; form starters saw urgency content.

WhatsApp integration

Connected Meta Lead Ads directly to a WhatsApp Business CRM for instant follow-up. Response time went from 4 hours to under 8 minutes.

Technical SEO foundation

Fixed 47 crawl errors, implemented schema markup for the organisation, products, and FAQ pages. Moved to HTTPS, fixed duplicate content across product variants, and implemented proper hreflang for Hindi content.

Keyword research & mapping

Identified 280 high-intent B2B keywords across solar, UPS, and industrial power categories. Mapped them to new and existing pages. Focused on transactional long-tails ("industrial solar panel supplier Haryana") first for faster conversion.

Content authority program

Published 18 long-form articles (2,500–4,000 words each) on energy cost reduction, solar ROI calculations, and UPS selection guides. Each article targeted a cluster of related keywords and was supported by infographics.

Local SEO

Optimised Google Business Profile with 150+ categories, weekly posts, product catalogue, and Q&A. Built consistent NAP citations across 40+ directories. Result: The brand now appears in top 3 local pack results for industrial power Haryana.

Lead magnet + email capture

Created a Solar ROI Calculator tool that captured email in exchange for a personalized report. Generated 420 qualified email subscribers in 6 months — now a direct nurture pipeline.

Content strategy for MBA aspirants

Created a content calendar targeting high-volume MBA and management certification keywords. Published guides on management exams, career development, and leadership skills — topics AIMA had deep expertise in but hadn't published online.

YouTube pre-roll campaign

Ran 15-second unskippable ads targeting students near management exam dates. Ads showed AIMA's credibility and certification value proposition. Cost per view: ₹0.28.

LinkedIn professional outreach

Built a LinkedIn campaign targeting HR managers and professionals with 3–7 years of experience. Content focused on management certifications for career advancement. Drove 1,400 LinkedIn followers in 90 days.

Email nurture automation

Set up 6-step drip sequences for event registrants and certification inquirers. Open rates hit 41% (vs. 22% industry average) by personalizing by management domain.

Schema + AEO optimization

Structured all event pages and FAQ content for AI Overviews and featured snippets. The institution now appears in Google AI Overviews for 14 high-volume management certification queries.

Website design & development

Built a Next.js website optimised for speed and SEO. Created service pages for each logistics vertical (3PL, last-mile delivery, warehousing). Included a quote calculator and service inquiry form tied to CRM.

Google Ads — B2B targeting

Launched Search campaigns targeting decision-maker intent: "3PL warehouse Delhi NCR", "logistics company Haryana". Created separate campaigns for e-commerce brands vs. manufacturers vs. distributors.

SEO + Local citations

Published 12 industry articles on logistics trends and cost optimization. Built 35 business directory citations. Optimized Google Business Profile. Within 90 days: appearing on Page 1 for 28 target keywords.

LinkedIn Sales Navigator outreach

Identified and directly approached 200+ supply chain managers and procurement heads monthly. 18% connection acceptance rate; 6% converted to inquiry calls — a ₹380 average cost per qualified B2B lead.

Founder thought leadership

Set up a LinkedIn content program for the founder: 3 posts per week mixing original insights, tactical breakdowns, and client result teasers. Content was drafted collaboratively, authentic to their voice. 0 → 4,800 followers in 90 days.

Case study content program

Worked with clients to document 6 detailed case studies with specific metrics. Published as long-form blog posts, LinkedIn carousels, and gated PDF lead magnets. Now the #1 trust-builder in sales calls.

SEO blog for agency comparison queries

Targeted queries like "digital marketing agency Haryana", "performance marketing agency India review", "best ROI marketing agency 2025". Produced 8 articles in 90 days, ranking on Page 1 for 4 within 60 days.

Google Ads — retainer intent targeting

Ran a focused Google Ads campaign targeting businesses searching for marketing retainers and agency services. Monthly ad budget: ₹25,000. Generated 18 qualified inquiries in month 1.

Funnel architecture rebuild

Separated cold, warm, and hot audiences across Meta and Google into distinct campaigns. Cold: Broad + Lookalike audiences on Meta + Discovery campaigns on Google. Warm: video viewers and site visitors. Hot: cart abandoners and past purchasers. Each layer received different creative and bid logic.

Creative testing at scale

Produced 24 ad creatives in month 1: UGC-style reviews, ingredient highlight reels, before/after comparisons, and founder story videos. Tested 3 hooks per format. The winning UGC hook — a 15-second "I switched to this and never looked back" style video — drove 64% of total revenue.

Google Shopping + Performance Max

Set up a product feed with optimised titles, descriptions, and custom labels (bestseller, new, high-margin). Launched Shopping and Performance Max with separate budgets. Shopping alone achieved 6.2× ROAS on branded queries.

Retention and LTV strategy

Built a post-purchase Meta sequence targeting buyers with complementary products at day 7, 21, and 45. Added a "replenishment reminder" campaign at day 35 targeting single-purchase customers. LTV increased 38% in 90 days.

Profit-first scaling

Used a contribution margin calculator to track profitability at campaign level, not just ROAS. Paused campaigns below 3.5× ROAS, scaled those above 5×. Gross profit margin maintained throughout the scale-up.

Google Business Profile buildout

Created and verified three separate GBP listings — one per location. Added 40+ relevant categories per listing, complete service menus, booking links, opening hours, holiday schedules, and 80+ photos including clinic interiors, team photos, and patient-education graphics. All three listings were optimised with GBP attributes for accessibility and special care.

Local keyword strategy

Identified 120 high-intent local keywords: "dermatologist in Sonipat", "gynaecologist near me Panipat", "best orthopaedic doctor Karnal". Created dedicated service + location landing pages for each specialty × location combination (18 pages total).

Review velocity campaign

Set up an in-clinic review request system: every discharged patient received an SMS with a QR code linking to the Google review form. 180+ genuine reviews collected across three listings in 90 days. Average rating: 4.8 stars. Reviews were responded to within 24 hours using templated but personalised responses.

Google Ads — appointment intent campaigns

Launched Search campaigns targeting "book appointment [specialty] [city]" and "walk-in clinic [city] open now" queries. Used call extensions and online booking links. Cost per booked appointment: ₹220 on average.

Health content + FAQ schema

Published 24 patient-education articles (symptoms, treatment options, recovery guides) structured with FAQ schema. Four articles won Google AI Overview placements for patient queries like "how to treat knee pain without surgery Haryana".

Transparent price-forward creatives

Replaced vague "Dream Home" ads with simple static images that showed the ₹95L price upfront. The price itself acted as a filter — anyone not ready for that commitment self-selected out before clicking.

Qualification forms

Overhauled the lead form with intent-revealing questions: "When are you planning to buy?" and "Do you need a Home Loan?" This signalled to genuine buyers that the enquiry was serious and filtered out casual browsers.

Hyper-local targeting

Tightened geographic targeting to Bangalore-only, ensuring every lead could realistically attend a site visit. Eliminated wasted spend on audiences outside commutable distance.

Conditional logic forms

Rebuilt Meta Instant Forms with "knockout questions." If a user failed to meet income or intent criteria, the form closed automatically — ensuring only high-intent, financially qualified buyers reached the sales team.

Creative diversification

Tested a mix of Reels (video) and static image ads to identify the right hook for the UAE luxury real estate audience. The winning formats drove the bulk of qualified enquiries at dramatically lower cost.

Targeting reset

Shifted audience strategy from broad demographics to Lookalike audiences and high-net-worth interest stacks. This excluded non-buyer demographics entirely and concentrated spend on the exact buyer profile the client needed.