SEO Services

Technical fixes and on-page optimisation produce crawlability and indexation gains within 4–6 weeks. Ranking improvements for medium-competition keywords typically appear in 3–5 months. Significant organic traffic growth and top-3 rankings for competitive terms usually materialise in 6–12 months. SEO is a compounding investment — results accumulate and accelerate over time rather than stopping when you stop spending (unlike paid ads).

SEO (Search Engine Optimisation) targets traditional Google blue-link rankings. AEO (Answer Engine Optimisation) targets Google AI Overviews, featured snippets, and zero-click answers at the top of search results. GEO (Generative Engine Optimisation) targets AI chatbots like ChatGPT, Gemini, Perplexity, and Claude — making your brand appear when users ask these tools questions in your category. AddMads implements all three layers as part of our SEO service.

Yes, exclusively. We build backlinks through editorial outreach (earning links from relevant publications by offering genuinely useful content), digital PR (creating data-led stories that journalists link to), resource link building (creating linkable assets that other sites want to reference), and partner/supplier link exchanges. We never buy links, use PBNs, or employ any technique that violates Google's Webmaster Guidelines. Our backlinks last — they are not wiped out in the next algorithm update.

Monthly reports include: keyword ranking movements (top 50 tracked keywords with weekly position data), organic traffic vs. the prior month and year (Google Analytics 4), Core Web Vitals scores, new backlinks acquired, content published and optimised, technical issues found and fixed, and next month's planned activities. All clients also receive a live Looker Studio dashboard for daily tracking.

Yes. Our GEO (Generative Engine Optimisation) service is designed specifically to make your brand appear in AI-generated answers. We build authoritative long-form content that LLMs cite, earn mentions from high-authority publications, implement comprehensive schema markup, and ensure your brand data is consistent across the web. This is the frontier of organic visibility in 2025 and beyond.

Yes. Local SEO is a distinct discipline that combines Google Business Profile optimisation, local citation building (NAP consistency across directories), location-specific keyword targeting, local schema markup, and review generation strategy. For businesses serving specific cities or regions, local SEO often delivers faster and more impactful results than national SEO campaigns.