Performance Marketing
How to Maximise ROAS with Google Ads in 2025: A Complete Guide
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What We Deliver
Google Ads & PPC
Search, display, and shopping campaigns engineered for conversions.
Meta / Facebook Ads
Precise audience targeting and creative testing on Facebook & Instagram.
Retargeting
Re-engage warm audiences and recover lost conversions at scale.
Funnel Optimisation
Full-funnel strategy from awareness to purchase and retention.
A/B Testing
Continuous creative and landing page testing to compound performance.
Transparent Reporting
Real-time dashboards and monthly deep-dive reports.
Our Process
01
Audit & Discovery
We audit your existing campaigns, accounts, and funnel.
02
Strategy
Channel mix, budget allocation, targeting, and creative direction.
03
Campaign Build
We set up campaigns with proper tracking and conversion events.
04
Launch & Monitor
Live monitoring in the first 72 hours and rapid adjustments.
05
Optimise
Weekly optimisation cycles based on performance data.
06
Report & Scale
Monthly reports + scaling winning campaigns.
Also in Performance Marketing
Results from Performance Marketing
Luxury Real Estate, Bangalore
Luxury Villa Developer, Bangalore
5 villas booked (₹4.75 Cr revenue) from ₹7,759 ad spend — ₹31.54 CPL
Read the case study →
Luxury Real Estate, UAE
Luxury Real Estate Brokerage, Dubai & Sharjah
7 units sold in month 1, CPL slashed 90% from 870 AED to 53 AED
Read the case study →
D2C Skincare & Beauty
D2C Skincare Brand, Pan India
5.1× blended ROAS and ₹80L+ monthly GMV
Read the case study →
Insights on Performance Marketing
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FAQs
Questions,
answered.
Everything about our services, pricing, timelines, and how we get your brand into Google and AI search results.
We recommend a minimum ad spend of ₹30,000–₹50,000 per month to generate statistically meaningful performance data. Below this threshold, Smart Bidding algorithms lack the conversion data they need to optimise effectively. Our management fee is separate from and on top of your ad spend.
Most clients see initial results (leads, sales) within the first 7–14 days of campaign launch. Optimised, consistent results typically emerge in 60–90 days as we gather data, refine targeting, and improve bidding strategies. Month 3–6 is when most campaigns reach their performance peak.
ROAS depends on your industry, product margins, and landing page quality. AddMads clients commonly achieve 3×–6× ROAS within 60–90 days of managed optimisation. We set transparent, data-backed targets during onboarding and share a live performance dashboard so you track results in real time.
Yes. We manage campaigns across Google Search, Google Display, Google Shopping, YouTube, Meta (Facebook & Instagram), and LinkedIn. For most businesses we recommend a multi-channel strategy, but we can start with a single platform if budget is limited and expand once results are proven.
Absolutely. We audit your existing accounts first to identify waste, structural issues, and opportunities. We then restructure campaigns for optimal performance while protecting any historical data and conversion history that the algorithms depend on.
Every client receives a live Google Looker Studio / Data Studio dashboard updated daily, monthly written reports with analysis and recommendations, and quarterly strategy reviews. You have full transparency into spend, impressions, clicks, conversions, CPA, and ROAS at all times.