Branding
Why Brand Strategy Comes Before Logo Design: Building a Brand That Lasts
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Brand Guidelines
One document. Brand consistency everywhere.
Brand guidelines are the rulebook that keeps your brand looking and sounding the same whether it's your in-house team, a new agency, or a print vendor handling the output. We create clear, comprehensive, and practical guidelines that people actually use.
Get a Free QuoteWhat You Get
What's included in our
Brand Guidelines service
✓Brand story and positioning section
✓Logo usage: correct, incorrect, clear space, minimum size
✓Colour system with digital and print specifications
✓Typography rules with hierarchy examples
✓Photography and imagery direction with do/don't examples
✓Tone of voice section with writing examples
How We Deliver
Our Brand Guidelines process, step by step
01
Asset Audit
We collect all existing brand assets — logos, colours, fonts — and audit what exists versus what needs to be defined or corrected.
02
Gap Analysis
We identify which elements of the brand are undefined, inconsistent, or misused — prioritising what the guidelines must address.
03
Content Writing
Brand story, positioning, and tone of voice sections are written with care — making abstract brand values concrete and usable.
04
Visual Rules Design
Every visual rule is shown with clear visual examples: correct uses, incorrect uses, examples at different sizes and backgrounds.
05
Document Design
The guidelines are designed as a polished, on-brand PDF — clear layout, easy to navigate, professional enough to share with senior stakeholders.
06
Delivery & Training
We deliver the PDF and present a walkthrough session with your team so everyone understands how to apply the guidelines correctly.
Our Approach
Why AddMads for
Brand Guidelines?
AddMads produces brand guidelines that people actually use — clear, visual, and structured for both in-house teams and external vendors. We cover every element: logo usage rules, colour specifications for digital and print, typography hierarchy, photography direction, and tone of voice. Guidelines are delivered as a polished PDF with an optional editable source file for future updates.
✓25–60 pages of clear rules, not brand theory — practical and immediately usable
✓Visual examples for correct and incorrect usage — no ambiguity for anyone applying the brand
✓Both digital specs (HEX, RGB) and print specs (CMYK, Pantone) included
✓Tone of voice section with real before/after writing examples from your business
✓Optional: editable Figma or InDesign source file for internal updates over time
Quick Contact
Ready to Start?
Get a free consultation and custom quote for Brand Guidelines. We respond within 24 hours.
info@addmads.comGet Free Quote →
FAQs
Common questions about Brand Guidelines
How long are brand guidelines typically?
Our standard guidelines range from 25–60 pages depending on the complexity of the brand system. We focus on clarity over volume — every page earns its place.
Can you create guidelines for a brand you didn't design?
Yes — we often codify guidelines for existing brands. We start with a thorough audit of your current assets and reverse-engineer the system from what you have.
Do brand guidelines cover digital and print?
Yes — we cover both. Digital specifications (HEX, RGB, web typography) and print specifications (CMYK, Pantone, bleed and margin rules) are both included.
Will the guidelines be editable so we can update them?
We deliver a PDF for distribution. The source file (Figma or InDesign) is available as an add-on so you can update it as the brand evolves.
How do we enforce guidelines with external vendors?
The guidelines document itself is the enforcement tool — share it with every vendor before a project starts and reference it in design briefs.
How much do brand guidelines cost in India?
Our brand guidelines projects start at ₹20,000–₹35,000 for a standard 25–40 page document. Comprehensive guidelines covering digital, print, packaging, and social with full tone of voice sections start from ₹50,000.
Can you create brand guidelines if we didn't design our brand with you?
Yes — brand guidelines for existing brands are a common project. We audit your current assets, then codify what should be standardised and define what is currently missing or inconsistent.
Do brand guidelines include social media templates?
Our core brand guidelines define the system. Social media templates are a separate deliverable we can add. The guidelines tell designers what to do; templates let your team execute without a designer.
How do you handle brands that have evolved inconsistently over time?
We start with a brand audit — cataloguing all existing assets across digital and print — then identify which elements to retain, modernise, or standardise. The guidelines reflect the cleaned-up system going forward.
More Branding Services
Results from Brand Guidelines
Healthcare, Haryana
Multi-Specialty Clinic Group, Haryana
Top-3 Google Maps ranking and 180% more appointment bookings
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D2C Skincare & Beauty
D2C Skincare Brand, Pan India
5.1× blended ROAS and ₹80L+ monthly GMV
Read the case study →
Industrial Energy, Haryana
Industrial Energy Brand, Haryana
140+ keywords ranking and 320% organic traffic growth
Read the case study →
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