Performance Marketing
Every Meta Ads Change That Matters in 2026 — And How to Restructure For It
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Meta / Facebook Ads
Scroll-stopping ads that fill your funnel.
We run Meta (Facebook & Instagram) ad campaigns that convert — from awareness at the top of the funnel to retargeting at the bottom. Our team handles creative strategy, audience build-out, pixel setup, and continuous optimisation to drive down cost-per-result while scaling spend.
Get a Free QuoteWhat You Get
What's included in our
Meta / Facebook Ads service
✓Meta Pixel & Conversions API setup
✓Audience research: custom, lookalike & interest targeting
✓Full-funnel campaign structure (TOF/MOF/BOF)
✓Static, carousel, video & Reel ad creatives
✓A/B testing framework for creative and audience
✓Weekly performance snapshots + monthly deep-dive
How We Deliver
Our Meta / Facebook Ads process, step by step
01
Pixel & Tracking
We install and verify the Meta Pixel and Conversions API to ensure clean data flows from your website to Meta's ad engine.
02
Audience Architecture
We map your buyer personas into Meta audiences — layering interests, behaviours, and lookalikes into a structured full-funnel framework.
03
Creative Production
Our designers and copywriters produce multiple ad variations — thumb-stopping hooks, clear benefits, and strong CTAs — tested across formats.
04
Campaign Launch
Campaigns launch with controlled budgets. We monitor delivery, frequency, and early signals every 48 hours to catch issues before they waste spend.
05
Continuous Optimisation
Winners get scaled; losers get paused. We refresh creative every 3–4 weeks to combat ad fatigue and keep CPMs low.
06
Reporting & Strategy
Monthly reports show cost per lead/purchase, ROAS, and audience insights — feeding the next creative and targeting cycle.
Our Approach
Why AddMads for
Meta / Facebook Ads?
AddMads runs Meta campaigns with a full-funnel structure — awareness, retargeting, and conversion layers all working in sequence. We implement Conversions API alongside the pixel for clean post-iOS14 attribution, and refresh creatives every 3–4 weeks to prevent ad fatigue. Clients across Delhi NCR, India, and UK markets have achieved 2×–5× ROAS on consistent monthly budgets.
✓Conversions API (CAPI) implemented alongside Pixel for accurate post-iOS14 attribution
✓Full-funnel campaign structure: TOF awareness, MOF nurture, BOF retargeting
✓Creative refresh cycle every 3–4 weeks to combat ad fatigue and maintain CPMs
✓Weekly performance snapshots plus monthly deep-dive video walkthrough
✓Clients in India, UK, US, and UAE — cross-border campaign expertise
Quick Contact
Ready to Start?
Get a free consultation and custom quote for Meta / Facebook Ads. We respond within 24 hours.
info@addmads.comGet Free Quote →
FAQs
Common questions about Meta / Facebook Ads
Is Meta Ads still effective in 2025?
Absolutely. Meta's 3.2B+ monthly active users and advanced interest/behaviour targeting make it one of the highest-ROI channels for both B2C and B2B businesses.
What creative formats perform best?
Short-form video (Reels) and UGC-style static ads tend to win in most verticals today, but we always test multiple formats and let data decide.
Do I need a big budget?
We recommend a minimum of ₹20,000/month in ad spend. With that budget we can run a proper test-and-learn cycle across creative and audiences.
Can you run Instagram-only campaigns?
Yes. We can target Instagram-only placements, or split campaigns by placement if your audience skews toward one platform.
How do you handle iOS14+ tracking limitations?
We implement Conversions API (server-side tracking) alongside the pixel to recover lost signal, and we use Meta's Aggregated Event Measurement to prioritise your top 8 conversion events.
How much does Meta Ads management cost in India?
Our Meta Ads management fee starts at ₹15,000–₹20,000/month depending on campaign complexity, separate from your ad spend. We recommend a minimum ad spend of ₹20,000/month for meaningful test-and-learn cycles.
Do you run Meta Ads for businesses in Haryana and Delhi NCR?
Yes — we manage Meta campaigns for businesses in Sonipat, Haryana, Delhi, Gurgaon, Noida, and across India, with international experience serving UK, US, and UAE clients.
How do you prevent Facebook ad fatigue?
We monitor frequency metrics (aiming for under 2.5 for cold audiences) and proactively refresh creatives every 3–4 weeks — new hooks, formats, or offer angles — before performance drops.
Can Meta Ads work for B2B businesses?
Yes — Meta's detailed interest and behaviour targeting works for many B2B verticals, especially when targeting business owners and decision-makers by job title, industry, and seniority. LinkedIn is typically stronger for B2B, but Meta can complement it effectively.
More Performance Marketing Services
Results from Meta / Facebook Ads
Luxury Real Estate, Bangalore
Luxury Villa Developer, Bangalore
5 villas booked (₹4.75 Cr revenue) from ₹7,759 ad spend — ₹31.54 CPL
Read the case study →
Luxury Real Estate, UAE
Luxury Real Estate Brokerage, Dubai & Sharjah
7 units sold in month 1, CPL slashed 90% from 870 AED to 53 AED
Read the case study →
D2C Skincare & Beauty
D2C Skincare Brand, Pan India
5.1× blended ROAS and ₹80L+ monthly GMV
Read the case study →
Insights on Meta / Facebook Ads
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