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Content Strategy

Expert Content Strategy services delivered by AddMads — data-driven, results-focused, and built to scale your business.

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Our Approach

Why AddMads for
Content Strategy?

We don't take a cookie-cutter approach. Every Content Strategy engagement starts with a deep understanding of your business, audience, and competitive landscape — then we build a strategy that delivers real, measurable results.

✓Performance-first methodology
✓Transparent reporting & full visibility
✓Dedicated account manager
✓Proven track record across 250+ projects

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Results from Content Strategy

Healthcare, Haryana
Multi-Specialty Clinic Group, Haryana
Top-3 Google Maps ranking and 180% more appointment bookings
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D2C Skincare & Beauty
D2C Skincare Brand, Pan India
5.1× blended ROAS and ₹80L+ monthly GMV
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Industrial Energy, Haryana
Industrial Energy Brand, Haryana
140+ keywords ranking and 320% organic traffic growth
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Insights on Content Strategy

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Performance Marketing

AI-Generated Ads in India: The 2026 Disclosure Rules You Have to Follow

Google began rolling out AI labelling for image and video creatives in July 2026, and ASCI published draft labelling guidelines for synthetically generated advertising in India in May 2026. Here is what each requires, which creative is caught, and how to stay compliant without gutting your ad output.

9 min readRead →

Performance Marketing

The 2026 Ad Policy Changes That Can Quietly Break Your Campaigns

A political and social issue ad ban across the EU, targeting capabilities removed under the DMA, new European location fees, and AI labelling obligations. None of these are algorithm updates — they are rules, and they apply whether or not you noticed.

8 min readRead →

Performance Marketing

Google Ads AI Max Migration: What Changes in September 2026 (And What To Do Now)

Google is migrating campaign-level broad match and automatically created assets to AI Max through September 2026, and new legacy structures can no longer be created. Here is the timeline, what actually changes in your account, and the controls you still have.

9 min readRead →

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